Client: United Nations / Ai advocacy groups

[spec work for University of Oregon]

Progress can’t thrive on a dead planet

A pr and advertising campaign with the hopes of limiting AI use and trying to advocate for more sustainable data centers. My role on the team was to help identify the key audiences and create a strategy to guide the art and potential directions for this advertisement. The idea behind the campaign was that AI is not going anywhere, so instead, redirect the anger about it into something more positive and actionable. With sustainable data centers, we feel they can make the impact many critics would like.

Roles:

Diego Morales - Strageist

Jake Borja - Art Direction

Jason Nunez - Producer

Chris Canner - Project Manager