The Client:

AMC Theatres is the largest cinema company in the United States, known for the luxury experience offered at each location, and is an industry leader holding over a century of history and experience.

The Ask:

AMC wants people to go back to the movies.

Insight:

The love of movies has not died. We have just forgotten where it comes from. The couch doesn't spark passion. The movies can. 

The Big Idea:

Get people to remember the joy of going to the movies. Encourage people to SHOOT THEIR SHOT. Whether you are a father wanting to show your kids a re-run of Star Wars, or a nervous single asking your crush on a date for the first time. Memories are made at theatres, not on couches.