The Client:

Sacramento International Film Festival helps promote local writers and film directors and brings well-known industry members to the local community to answer questions and share insights. Sac Film Festival is known for showcasing a wide, diverse range of films, often with a Sacramento connection, though not exclusively. “Our mission is to be a catalyst for greater appreciation of cinema as art, [and] our ultimate goal is to create understanding between people of diverse cultures through the art of cinema.”

The Ask:

Increase awareness of Sac Film Fest and look to target a new audience.

Insight:

Casual moviegoers want to be a part of film culture, but are put off by the seemingly high barrier of entry.

The Big Idea:

How might we create a curated film festival for social, curious locals so that they can easily be a part of the film culture. The concept is to remind people of one of the best parts of watching movies. Talking about movies with their friends, family, and anyone who might listen. It encourages the consumer to engage with other attendees.