The Client:

United Nations, in collaboration with several anti-AI advocacy groups.

The Ask:

Tackle an environmental/societal issue and create an awareness campaign to help raise awareness, as well as provide insights on the issue.

Problem:

Gen-Z is concerned about the rising environmental damage caused by AI, but feels helpless to stop an already-moving freight train.

The Big Idea:

Progress can’t thrive on a dying planet. We solved environmental struggles before, and we can do it again.

A campaign focused on highlighting current tech and environmental progress. Showing how we have overcome problems before and that we are capable of making tech sustainable. Inspiring and focusing on tech innovations that work with nature, not against it