Why write this as a Brand Strategist?

I believe it is important as a strategist to not only work on written pieces for advertising. The best way I can improve my own skills as a creative brand strategist is to practice writing in all forms.

I wanted to write about this topic in particular because, on my own social feeds, I noticed a trend in new vocabulary that, although funny, was interesting in some of the contexts it was used. As I researched further, I learned more about how Incel culture was spreading, leading me to want to inform more people about it.

I believe the best strategists and media planners are aware of the media landscape around them, and this article examines one internet subculture.